Blizzard's long-running demon-slaying series continues to be a golden goose, with the reported revelation that its latest action RPG offering has bagged over $150 million in microtransactions alone from Diablo 4 players. In addition, the title has broken that lofty video game sales ceiling, garnering "over $1 billion total lifetime revenue".
That's according to a since-deleted LinkedIn brag from senior product manager Harrison Froeschke (thanks, Eurogamer), who crowed that their "monetisation strategy of the store cosmetics, pricing, bundle offers, personalised discounts, and roadmap planning has driven over $150m [microtransaction] lifetime revenue".
While the post has since been deleted, Gamepressure managed to get a screenshot, which further claims that Diablo 4 is a sales juggernaut, "resulting in over $1bn total lifetime revenue". Of course, you'll recall that Blizzard made $666 million on Diablo 4 in just five days (largely from pre-orders), an unholy feat the marketing team was quick to capitalize on, so that's less surprising than the microtransaction bit. These remain cosmetic in nature, something which you lot are apparently willing to pay an arm and a leg for.