10 soon. "New content on the way?" we hear you ask. Well, kinda. Despite some front-end fixes, the patch's main feature will change the way in-game ads are displayed. You may recall some controversy a while back involving Wipeout HD's loading ads for State Farm. Sony pulled those ads almost immediately and are claiming to have learned their lesson. SCEE marketing executive Mikel Arrien said, "We have [..] focused on ensuring that the advertising is embedded as sympathetically to the overall experience as possible."
Still, while Sony have learned their lesson, ads are definitely still headed to Europe. "WipEout and in-game advertising and sponsorship have gone hand-in-hand since 1996, when a now famous energy drink appeared in the seminal Wipeout 2097 and over the years many brands and products have been associated with the series," Arrien said.
Hopefully Wipeout HD doesn't build a relationship with "Cash For Gold" and "Confused.com".
Comments 1
Damn them! I predict a future where even Street Fighter will have ads while the matches load! Heresy!
Or even a dystopian future where, instead of fun costumes being included in games, you have to buy each one! Or, worse yet, a game where you get advantages by effectively purchasing cheats! Or a game where you have to play each day to stay involved because the game is always changing - then the games will be in control of US! God help us if that day ever comes!
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