The positioning of goods in retail stores has always fascinated us. There’s a psychology behind the way that are products are presented, and it looks like Sony’s aiming to obtain a very strong reaction with the PlayStation 4. Posting on its Facebook page earlier today, the German arm of SCEE revealed an image of a demo pod for its next generation console – and the word ‘snazzy’ doesn’t do it justice.
Adopting the system’s iconic blue branding, the stand includes a transparent box to showcase the hardware itself, in addition to two tethered DualShock 4 controllers that potential consumers will be able fondle. Elsewhere, there’s a high-definition display which will run demos and trailers, as well as written information on the product itself and an illuminated logo.
We reckon that the game art at the base of the pod is a really nice touch, while the whole setup looks ridiculously inviting. Importantly, it also matches with the equally sophisticated shop fittings that we reported on earlier in the year. It seems that the platform holder doesn’t just want to reinvigorate gaming – it also wants to give your local store a bit of a facelift.
[source facebook.com]
Comments 13
That's so slick. Amazing.
Why don't we get this kind of treatment in the US?!
On the poster at the bottom I see games like Second Son that will not be a launch game. Does this mean when the PS4 releases that may be a possibility of a demo for PS4 owners or these demo stations are our only chance at trying that game until release.
@Malouff It's possible, but I think it's included more for marketing reasons. inFAMOUS is obviously a big game, so it makes sense to include it. I'm sure there'll have a trailer for the game on the stations. A playable demo seems less likely.
@Lelouch 'cause we're ugly folk. Big block englines and pit-bulls and magnum .357s! Not BMWs, terriers, and silenced Walthers, like them.
@charlesnarles But I own a dragon, not a magnum .357!
carlesnarles I prefer german cars above every other car. Germany stands for quality and perfection. Better than Japanese and French cars for sure. Don't know about American brands. Ford is reliable after all.
@Sanquine lol you're technically correct — the best kind of correct. And as for American cars, we don't have any good brands left after GM closed: ford, chevy, caddy, and dodge are like all that's available. So everyone buys Audis and Prioria (yes, that's the plural of Prius)
Having worked for consumer goods companies for many years (not gaming related), I know now much thought and effort, not to mention cost, goes into these in-store displays. They cost a mint to design, a mint to build/install, and a mint to the shops to give them the advertising space.
If they get them right though, they are worth their weight in sales...
@charlesnarles @Sanquine Agreed, ze Germans build excellent cars. I love Audi, mostly, because they look sleek. Wouldn't buy a Porsche though, even if I could afford it, because here in Germany they have a kinda douchy reputation, like "Oh...he's got a Porsche...maybe he's compensating for the size of his...you know what." I'd kill for an Audi R8, though...and would buy a Benz or VW if I could afford one.
That said, I also love American cars...they may not be as technically perfect as German cars, but especially the older ones have style and soul...and a kick-ass sound that sadly is courtesy of an engine no sane person can afford to provide with gas anymore. Stil...gimme an old American Mustang or muscle car over a Porsche anytime of the day!
@Lelouch Aren't dragons lacking precision? I mean, a gun is rather easy to point and shoot, whereas a dragon might singe the furniture or innocent bystanders when firing?
@Reverend_Skeeve My dragon can hit a bottle cap from a distance of about 5 miles, so I don't have anything to worry about - well I have a lot to worry about when it comes to feeding him, but that's neither here nor there.
@Lelouch Cool! And about the feeding...can't you just let him out and let him search his own food? Sure, might lead to a lot of missing persons in your area, but hey...what are they gonna do? Arrest you? I mean...you have a dragon, after all...
@Reverend_Skeeve I let him out once... There were no survivors.
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