Sony Projected a God of War Commercial onto a Basketball Court

Thor you'd seen it all?

by Sammy Barker Mon 12th Feb 2018

Sony’s really banking on God of War doing the business for the PlayStation 4, so it’s perhaps little surprise that it projected a new commercial onto the court of an NBA game in Oakland this weekend. As far as we can tell, this is a CG advertisement which is odd when you consider how good the game looks, but the platform holder created a similar video for Uncharted 4: A Thief’s End.

It’s pretty amazing how this promotion manages to take over the entire court, although you’d be a bit disappointed if you were sitting on the other side of the arena, wouldn’t you? This isn’t the first American sporting event that Kratos has rocked up at, as he was also spotted at the PlayStation-sponsored Fiesta Bowl earlier in the year, too.

[source twitter.com]

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.

1
CrimsonKing97
Mon 12th Feb 2018

MONEY MOVES

2
get2sammyb
Mon 12th Feb 2018

So cool.

3
PS_Nation
Mon 12th Feb 2018

Really impressive how Sony is creative to advertise their exclusives.
Can't wait for God of War.

#wordupson

4
KingSimba
Mon 12th Feb 2018

So we would assume they’ll also do the marketing in the UCL too, same as they did with Uncharted 4 and Horizon Zero Dawn in the ad banners around the pitch. As PlayStation is an official sponsor of the competition.