Unlike its competition, Sony’s never really had an official mascot. While you associate the likes of Super Mario and Master Chief with Nintendo and Xbox respectively, PlayStation’s had a rotating cast of key heroes, from Crash Bandicoot right the way through to Nathan Drake. But which character best encapsulates the PlayStation 4 era?
We’re going to posit that Astro Bot has become the face of Sony’s current console. The character, who first appeared in free PS4 tech demo The Playroom, has appeared in several titles now – including the most recent Astro Bot Rescue Mission. Interestingly, he was not designed by Japan Studio but by retired Firesprite employee Garv Corbett, as we learned in our interview early in the year.
While he hasn’t exactly starred in any major marketing materials, it’s easy to forget the influence that The Playroom had on the system’s early success. You may, for example, recall system architect Mark Cerny showing the title on the Jimmy Fallon show – a demo which would eventually go viral. The augmented reality sampler was then used by many as part of live streaming shows early in the gen.
Astro Bot feels deeply weaved into PlayStation’s branding. The emotes on his facemask, for example, use exactly the same shade of blue as the light bar on the DualShock 4, and his body is shaded similarly to the PlayStation VR headset. Moreover, when he attacks enemies using his rocket boots, foes explode into showers of triangle, circle, cross, and square.
Now he’s not the only answer here, of course, as Sony often has multiple mascots – like we alluded earlier in the article. Aloy, during Horizon: Zero Dawn’s launch year, very much became the face of PlayStation for a while; Kratos, with his big bushy beard, and Spider-Man have shared that role so far in 2018. There’s also Nathan Drake to consider, and Ellie’s still to play a big role.
But some of these characters have roots in other generations; others aren’t even PlayStation property to begin with. Astro Bot feels like the face of the PS4 to us; he’s the Toro of the modern era as far as we’re concerned. Maybe he needs a few more games to really cement his status; if they’re all as good as the last one then we’ll take as many as the company can realistically make.
Who do you think is the mascot of the PS4 generation? Are you a fan of Astro Bot at all? Shake the cute little character out of your DualShock 4 and into the comments section below.
Who do you think is the mascot of the PS4 era? (112 votes)
- Aloy
- Astro Bot
- Ellie
- Kratos
- Nathan Drake
- Ratchet & Clank0.9%
- Sackboy0.9%
- Spider-Man
- Knack
- Other
Please login to vote in this poll.
Comments 57
I am in utter disbelief at the sheer disrespect my boi Knack 2 has faced in this article by being snubbed! Quite frankly, Knack 2 is clearly the only suitable mascot for the PS4, and to deny that is to deny this whole console generation and the players that made the PS4 the greatest video game console in the observable universe. This misdeed, no, this injustice, this clear and blatant attack on the rightful PS4 mascot will not go unseen, nor will it go unheard! I have cancelled all of my plans today and have bought a ladder specifically so I can climb atop every rooftop so I can to literally shout from them!
In all seriousness if Sony wanted a mascot to attach to their brand to market their products they shouldn't have sold Spyro or Crash Bandicoot.... It's too late for them to have a mascot now, but if they want one in the future they should start now.
They'll probably sell poor poor Astro Bot to Activision though...
Hmmm... What about Knack 2ette? ( ͡° ͜ʖ ͡°)
Wasn't Knack the mascot and meme of the PS4 this generation
In all seriousness it has to be Kat or Aloy
What other games did he appear in?
I feel like he's more the mascot of PSVR in that case. I don't think there's a non-PSVR with the little robot in it.
The fact that Astro isn't hideously ugly like Knack certainly helps in the mascot stakes.
Personally though, I've got to give it to Kat. I think she might be the best character attached to the PS brand this gen.
Interesting question. I think Playstation, or PS for short, IS the brand. It's the place people go to play games, all kinds of games, not just sports, not just FPS, not just platformers, not just VR, but all kinds of games. And they've been doing so for over 20 years now. PS, 1, 2, 3 and 4. And VR. And on PS+. And PS Now.
Before reading the first comment I was tyring to think of a game franchise on PS4 and I couldn't. Kratos, Aloy, Drake, Ratchet, they've all had exactly 1 and only 1 game on PS4. You can't be the mascot of a system by having only 1 game on it. Ellie hasn't even had a TLoU game on PS4, how the heck did she even get on the survey? If anything she was the face of PS3. And Sackboy? Seriously?
So that leaves Knack as the only main game character with 2 main games. But nobody is calling Knack the face of PS4. PS is the face of PS4. If PS4 gets H:ZD2 or GoW2 then we can revisit, but if both of those sequels are PS5 exclusives then PS4 had no face, it's the console of 1 hit wonders. Great 1 hit wonders, but it's a K-Tel Greatest Hits Collection, there is no one star, it's an ensemble system. We just dont' want another ensemble game like PSASBR.
I do like Astro-Bot, a lot, he's a sci-fi Rabbid, but the system didn't come bundled with a camera like they originally planned so probably 80% of PS4 owners never played anything with him in it. Cant' be a mascot with a 20% capability. You just can't.
I'll say this, he IS the mascot of PSVR. That he is.
@ShogunRok What about another round of best PlayStation characters?
@Constable_What But Sony never owned Spyro to begin with. Universal did which is why Insomniac only did the 3 Spyro games, cause they did t own the rights either. At some point Viviendi Universal (Universals game division) was merged with Activision and that's how Activision owns Spyro today but Sony never owned Spyro. I am not sure about Crash though.
@Octane Fro the record, it took me about 8 minutes to type that, and you only ninja'd me by 2, so I never saw it until after I posted.
I added Knack in. I mean, we really shouldn't have forgotten him.
@Tasuki Kinda the same deal with Crash, made by Naughty Dog, owned by Universal and published by Sony, or something like that. They're both on the cover of the box; Sony and Universal. So I guess Universal owned the IP, and that's how it ended up with Activision:
If we're talking about new I.Ps of this generation, then absolutely Aloy from Horizon: Zero Dawn.
I'd give it my boy Connor from Detroit: Become Human. I know he's technically an android but he's such a cool character.
@Tasuki Didn't know that. Knack 2 it is then!
@get2sammyb
Thank you. I can return the ladder now.
It's gotta be Kratos for all PlayStation and not only PS4.
@Kidfried and @rjejr beat me to it. Trying decide a mascot for PS4 is pretty hard. Yeah, you could say Kratos or Drake, but both have only appeared once, and the latter is retired. Same goes for Ratchet.
PlayStation as a brand has grown so much, I don't even think it needs a mascot to represent it's identity.
Besides, if this article didn't exist, I'd have forgotten Astro Bot did. Or never learn it's name.
@get2sammyb There needs to be an option for there isn’t one. There’s so much variety and different great games this gen I’d argue Sony doesn’t have one.
I didn't even know who Astro Bot was until this article.
I always saw Knack as an evolution of PS1's earliest mascot, 'Polygon Man'. The similarities are too many to ignore.
https://en.wikipedia.org/wiki/Polygon_Man
@crimsontadpoles Same. I have never seen that robot before.
kratos is the best.word up son
For VR definitely but not for PS4. Every generation PlayStation had adopted mascots from Crash and Spyro on PS1 to Jak & Daxter, Ratchet & Clank and Kratos for PS2. And PS3 had Nathan Drake and Sackboy.
But PS4 for a long while really lacked a new mascot. A mascot should do a few things, the games have to be high quality, prove to be genuine system sellers and if possible have a far reaching audience.
For those reasons Knack (lack of sales and high scores)
Bloodborne Hunter (Not enough market reach)
Sir Galahad (Middling reviews)
and Delsin Rowe (part of pre established franchise) didn't take off.
It was only till Aloy came along that PlayStation had a genuine new mascot cos she ticked all the boxes.
Right now Astro Bot has the game quality down but it remains to be seen if it can push VR further.
PlayStation has no mascots, in my perspective. I can't think of a character that is widely recognized and attached to the brand. People think of PlayStation when they say PlayStation. I mean, it's easy to think of Mario, DK or Zelda when saying Nintendo, for example. But PS is its own "mascot" - the logo, the voice speaking the brand name, etc.
That said, Astro Bot? With the expection of those that are all in on PSVR, nobody even heard about the guy/girl/bot. If anything, he is known as the app everybody wants to delete.
I feel like there just hasn’t been too many unique PS4 exclusives this gen to define it with certain characters. The closest are knack and Aloy, but knack is a joke and Aloy has only had one game. GOW, U4, TLOU2 are all predefined franchises from older systems.
Looking at the PS3 I would consider Cole and Nathan Drake and Sackboy as the ‘mascots’/defining characters of that gen. They set the tone really well for the types of games Sony seemed to focus on for it.
10 years down the road I feel like we will think of Spider-Man and Aloy as the defining characters (but if Aloy gets multiple PS5 games that define that system she may get associated with that generation who knows)
"sony never really had an official mascot" wtf?! lmao,.
so the likes of kratos, drake, sackboy etc. never been considered as sony's mascot but master chief is for xbox?
"sony never really had an official mascot" wtf?! lmao,.
so the likes of kratos, drake, sackboy etc. never been considered as sony's mascot but master chief is for xbox?
"sony never really had an official mascot" lol
so the likes of kratos, drake, sackboy etc. never been considered as sony's mascot but master chief is for xbox?
@Lekzie1 Yep.
if it is, it's yet another terrible mascot for PS, actually even worse than crash. bland and uninspired design. all the bosses i've seen in the new platformer have way better designs than astro bot.
@Lekzie1 The idea of a mascot is that you have one character that represents your brand. Sony has multiple, like you said, so it's hard to consider any of them as a mascot. Maybe Kratos because he's been around since the PS2, but it feels like most franchises are equally important.
@Octane I think thats the point, if u read comments of ps fans or even haters when they talk about ps the likes of uncharted, god of war, horizon always comes up so its clearly they represent the ps brand.
ps sorry for my multiple post im using an old browser
@Lekzie1 You can delete duplicate posts.
And yeah, that's the point. They have many characters representing their brand, but they don't have an individual mascot, they're all equally important.
No matter if you are a casual or an hardcore player, a male or a female, a young one or an old one: the Snatcher will find you sooner or later because he cares.
He could be, yes, just like any character of the poll.
Sony are always creating new ips and characters, that’s a wonderful thing.
Trico and Kat are a great example too.
Astro Bot should indeed be the mascot. PSVR needs a harder push. ASTRO BOT Rescue Mission is one of the greatest VR games ever made. It should definitely sell PSVR this Christmas.
Those without PSVR right now... you're seriously missing out.
Game consoles don't need mascots.
This isn't really the point of the article, but for me the aesthetic of Astro Bot is a huge downside. It's like they tried to come up with the most generic look characters they could.
Chloe Frazer? Bit of a stretch, but to me Nathan Drake is PS3, so...
It'll always be the Hunter from Bloodborne for me, but I'm not sure the mass market appeal is there...
@Peach64 Really? I think he's a good design.
Nathan drake is playstation mascot now, replacing crash and spyro, although astro bot is good too
Ok, why did Super Mario become a mascot for Nintendo and Sonic is the one for Sega? That's because these sort of games are appropriate for a very large variety of ages and people, including none-hard core gamers. They're cute, the games aren't very violent, and everybody loves them. They're well known in the world even by people who don't play games.
Playstation's exclusives are superb, but are more "serious" games aimed mainly for gamers. Maybe Ratchet & Clank could be a mascot, however it's too space oriented and too violent so it can't. Astro Bot has a potential, but Rescue Mission is for VR so not many people know this character, despite Playroom. So PS4 won't have that one distinguished character that almost everyone in the world knows and loves.
What! Kat is way more of a Vita mascot, IMHO. Aloy was way late to the party, and more of an icon than a "mascot ."
Astro Bot has been there since the beginning, has multiple games, and embodies the PS4 itself and all its accessories (as the article describes). That's who my vote goes out to!
@Eran I think it also helps that there are a billion Mario games on every Nintendo platform out there. There's usually at least two or three games per year featuring Mario, per platform. According to Wikipedia there have been around 60 to 70 games featuring Mario since 2010.
How is that even a question? We all know it's KNACK!!!!!!!!
Knack is the mascot if you have to name one! Mark Cerny was the Mastermind behind PS4 and Developer of Knack. Knack has only appeared on PS4. Astro Bot has become the mascot of PSVR. All we need now is for Sony to replace the single center blue light on PSVR headset to to bright shinny eye's! That may improve the appeal of the headset.
@Kidfried Thats why i like Playstation so much its not Halo, Forza, Gears of War. Even the big IP studio's get the chance to make something new.
@Octane And still Samus is way cooler. 😁
@get2sammyb I think your probably on to something. Sony could very well view him as such. Having spent some time with Astro Bot the Dualshock spaceship from TGS now makes a lot more sense.
Did anyone make the connection? Completely went over my head.
@MadAussieBloke Took me way too long to realize his face is edited in that gif.
@RogerRoger I didn't even know he was from The Playroom, I've never touched that app/game(?). I don't even know what it is lol.
I thought knack was before I played this game. This game is mario 64 like in VR! Great great game. Fun too
@hadlee73 Or it shows a platform can create new characters that people love and can identify with. I mean people were crying out for a long time for something new from Nintendo and xbox. With PlayStation's characters they represent a platform and a time period.
@get2sammyb Something that occurred to me Sammy (while lying in bed with a fever) the whole purpose of a mascot is that you show it to people the world over and they know instantly what it's from, for PlayStation one part of the brand has been shown and marketed more then any other and shock horror it isn't even a character. IT'S THE BUTTONS!!! Think how many times Sony have showed off Triangle, Square, Circle and Cross as a way to show PlayStation products? Cos its something unique to the brand, I mean when's the last time Xbox showed off A, B, X and Y as a marketing tool? It goes with what some have already said on here PlayStation's mascot is PlayStation itself.
Come on.... no love for Kiryu-Chan?
IMO Crash was the best mascot for PS1, PS2, PSP and now PS4 with the Vita and PS3 being MIA. That's 4 of 6 systems so Crash WINS!!
AR Bots are nothing to anyone
this all sounds like it would make for a good plot for a Playstation allstars sequel All of sonys ips from the ps1 up to the ps4 dukeing it out for the title of playstation mascot.
Astro bot is AMAZING!!!
Sony really need to bring us more of this loveable character, hopefully Astrobot 2 is already in the works. For me personally Astro could be to Sony what MARIO is to Nintendo.
Astro Bot can't really be mascot because it's locked to a peripheral device that only a fraction of PS4 owners have.
I'm salty it's PSVR exclusive.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...