Stop me if you’ve heard this one before: the PlayStation 5 is poised to "fail", and op-ed writers around the world are scrambling for the hottest take. One article published by financial site CCN – not to be confused with American news network CNN, to be clear – was bold enough to declare the device “dead on arrival”. The author’s reasoning? Sony’s targeting hardcore gamers.
The scepticism takes me back to the halcyon days of 2013, when there was strong chatter that the company was on the cusp of bowing out of the industry entirely. Its response: to laser target hardcore gamers with a PlayStation 4 marketing campaign which celebrated its 20 year legacy. As it now approaches 100 million units, the success of the company’s current console cannot be questioned.
It doesn’t take a genius to decipher CEO Kenichiro Yoshida’s recent comments about the Japanese giant’s next-gen plans. He described the incoming console as a “niche product”, expanding that the firm will be focusing on its most profitable patrons first and foremost. But this is the trajectory of almost every tech product: the early adopters come first, and serve as tastemakers for everyone else.
Look no further than Nintendo: this week the organisation announced a smaller, cheaper, more convenient version of its wildly successful Switch system. There’s no doubt that the hybrid hardware has tapped into the mainstream market, but with a new Pokémon game on the horizon, you’d have to be a brave analyst to argue against the House of Mario having a hugely successful holiday with its more affordable revision.
This is an example of the company widening its horizons, after it focused on its biggest fans first. Sony is not going to abandon smaller publishers or indie game developers in the slightest, but it recognises that in order to sell a premium piece of hardware like the PS5, it’s going to need to spotlight the software that sets it apart. That’s always going to be the tentpole AAA titles.
Look at this way: the platform holder has iterated on multiple occasions now that it sees a future for the PS4 beyond the launch of its next-gen console – it’s part of the reason why we believe it should introduce a cheaper hardware revision later this year. But if its current-gen console is to persist, then it’s going to need to ensure its latest and greatest box differentiates itself.
There will be some of you in the comments section who will argue that graphics don’t matter, but this is a visual medium, and Sony’s going to want to showcase headline features like raytracing and lightning fast loading times. The best way to do that is with big budget software designed specifically for the device – both from its stable of first-party developers and from third-party partners.
It strikes me that the Japanese giant is going to be incredibly aggressive with this launch: don’t be surprised if it signs publishing partnerships with independent studios such as Remedy, and also buys up timed exclusivity like it has done with Final Fantasy VII Remake. These may be controversial moves, but a cursory glance at traffic trends on sites like this illustrate that they’re the right ones.
The thing is, Sony will not target hardcore gamers forever – it will eventually widen its scope, just like it has done on the PS4 with projects like PlayStation VR, PlayLink, and even its range of PlayStation Hits games. The strategy is all about converting the most profitable gamers first and foremost; the people who have been subscribed to PS Plus for years, and purchase practically every major game.
From my perspective, I think everything that’s been said about the PS5 has been spot on so far. There is concern about the price, and I understand this – but I don’t think you’re going to be paying anywhere near to $800 like Wedbush Securities analyst Michael Pachter has speculated. Hardware is merely the entry point to the more profitable ecosystem these days, and I think the executives at PlayStation understand that.
The only wildcard is the impact that streaming may have, but I’m just not convinced it’s ready for primetime. Even if platforms like Google Stadia eclipse all expectations, though, it’s perhaps worth keeping in mind that Sony is still the only major player in the fledgling sector with PlayStation Now; it actually has more experience in this category than any of its competitors do.
As far as I’m concerned, the company is going to ace this transition. There’s a lot that could go wrong between now and launch, and the manufacturer shouldn’t count its chickens just yet – but the mere insinuation that the PS5 may be dead on arrival seems laughable right now. I expect the company to come out swinging harder than it did with the PS4, and we all know how that went.
What do you make of the latest round of scepticism surrounding Sony’s next-gen plans? Is this the underdog mentality at play, or is it just a tired narrative that seems to recur with each new hardware cycle? Give us a high PS5 in the comments section below.
Comments 64
It's not like every PlayStation console ever released has initially targeted hardcore gamers or anything. What a crazy argument that CCN article makes.
After owning only Nintendo consoles until the wii u (which is by the way far underrated), i decided to go for a PlayStation. I always thought of it as being for hardcore gamers and not for a Nintendo fanboy like me. Boy was i wrong. Sony's PlayStation completely blew my mind, and in my opinion its te pinnacle of gaming. Cant wait for ps5.
Hard-core gamers might buy the PS5 anyway for the exclusive but if it doesn’t provide the best place to play then it will miss out on the cross-platform sales for people who have both consoles. It’s still worth aiming to be the best as competition doesn’t always end when the console is sold.
can't see myself picking it up for a while, at least until the released on PS4 and PS5 crossover games stop, looks like a while yet before that happens.
Yeah, my 'base' PS4 is showing its age a bit with some games struggling for 30fps / 60fps, depending on their target. Ill be looking to get a PS5, the BC aspect is good for me as have a lot of digital games by now. Im not really a PC gamer so would be my choice for a 'next gen' console, no doubt.
Switch Lite looks good as a current hand held option in future in the absence of a new Vita, but may wait for price drop on that.
Here's the reality. Sony manages the best game studios in the world. Fact. They have the most appealing price point for VR and a slew of exclusives for VR. Fact. Online network is light years ahead of where it was during PS3 era. Fact. Sony offers the best options for 3rd party exclusive features in AAA published games. Fact. Sony is still the go to for smaller and indie developed games (in the console space. And Nintendo is putting effort in). Fact. PS Plus has had a diminishing value ever since PS3 and VITA titles were forgotten. Fact.
All in all Sony just needs to consider the value of Plus....or rather its perceived value. Because right now it stinks. Outside of that i cant see anything but PS5 success if nothing in their corporate strategy changes
@Ristar24 mine to. It was a day one purchase so i can understand. Ps5 will also be day one. Ive always been an early adopter. Except switch. Still feel like they left 14 million dedicated nintendo fans behind when they decided to port every Wii U game to switch...which i had played years ago
@Ryall if it does well in its first year, the rest will follow whether it's the best platform to play video games or not.
The race to 20m determines the winner.
@Nyne11Tyme Yeah, Im saving to get a PS5 as of now. Switch Lite does appeal to me more than the 'hybrid' original. I liked the Gamecube though, games like StarWars and F-Zero looked amazing at the time...
@Pete_Stooge you should of been a PlayStation fan since day 1 in September 9.1995 like I was.from syphon filter.to god of war.the last of us.bloodborne.etc.theres no competition.sony has the best games.word up son
@playstation1995 I went for the Saturn, seemed like a good idea at the time!
@Ristar24 The Saturn was a good console brought Down by Sega's Stupidity
@playstation1995 I was rocking my Genesis all the way up to 1999, then I began to take notice of this little thing called 'Sony PlayStation'. Word up, son.
@Areus Yeah, you had to import really to appreciate the Saturn, and mod it for 60Hz if you were in the PAL regions. Im still a Saturn collector and a big fan of the console. PS1 was great, but at time I could only afford the one console and games, so I only really got to PS1 later.
I figure if Sony can capture most of the excitement surrounding the launch of the PS4 with the buildup towards their 5th generation console, and capitalize on their 25 years of awesome games, PS5 will be a winner.
Interesting to see how the PS5 does in Japan.
PS4 hit the right notes with the casuals, I generally didn't think it was good as the PS3.
But there's no way the PS5 will fail.
@Turismo4GT One way they could do that is if they Suprise people with the Announcement of the Return of some of their Older Ip's like Syphon Filter Ape Escape And Jak and Daxter They could even Pick back up that Canceled Legend Of Dragoon Sequel For the ps5
“Hardcore gamers” hahaha. I hate that term and laugh at anyone that labels themselves that. Pathetic snobbery used to try and put others down.
The CNN article made sense, if the PS5 is prohibitively expensive and the Xbox 2 noticeably cheaper that's not going to be good for Sony.
Pretty sure they learnt that after the PS3's launch. It took them ages to build up momentum and hit the 360's numbers.
@Ristar24 ok. I was a huge sega genesis fan in the early to the Middle 1990s .streets of rage and contra hard corpse was my game.rambo 3 also.and I used to have a Sony walkman.etc.so that's why I was a Sony fan.and me and my friend was hype at that time when ps1 came.great memories.word up son
@Turismo4GT that's a great little story.i was chilling with the sega genesis.and I was playing ps1 since day 1 in 1995.and I became a fan.and I never look back.best video game decisions I ever made.im glad I wasn't a Nintendo fan.because I would still be now.glad PlayStation was and still with me till this day.syphon filter.medievel.parasite Eve.god of war.grand theft auto vice city.max Payne.resistance.last of us.infamous.horizon zero dawn.bloodborne.uncharted.etc.man playa.playstation is the g.o.a.t.word up son
@Nyne11Tyme eh, I think Nintendo makes the better games and is courting indies better than Sony, but Sony also knows what they’re doing and the PS5 is gonna be a pretty big deal.
@Sakisa Nintendo exclusives are quality. Also sparse. And i did say they are doing well with indie- yheu kind of have to beinf the weakest machine
The launch games will determine if I’m buying 1 or 2 PS5s at launch. I own two PS4s, one for me and one for my kids. So I expect I’ll do the same next gen.
@Shepherd_Tallon in this day and age with ad dollars you have to question the integrity of all written articles. Whoever wrote that could easily not feel that way, know they are trolling and use that model for clicks. IGN is great at that
@OmegaStriver good job mom/dad!!
@AyanamiReign ccn. And i doubt after ps3 launch debacle and the momentum gained from xbox1 launch debacle that they would make the same mistakes. And ps3 wasnt arbitrarily priced that way. Just a bluray player was a grand. This was a ps2, 3 and bluray for 600
Ok lets be serious for a minute.
Wheres the real source 'from Sony' (primary source) that they see the ps5 as a niche product and that they are targeting 'hard core gamers'.?
Ill wait
Edit
For clarity.
Saying gaming consoles are rather niche (compared to phones for instance) is very different than saying ps5 is meant to be a niche product.
An opinion piece stating ps5 is meant for hardcore gamers based on a bunch of vague sources is not really a Sony statement is it?
Quite a naive article to be honest. Too many assumptions and also referencing Mr. Pachter, is never a great start.
He seems to have contrived to turn Sony's concentrating on big budget games, as "PS5 will only have big budget games", as opposed to developing them alongside the rest of the upcoming library.
Not quite sure how he managed to reach that far. Also when noting the cloud aims of Nintendo and MS, no mention of Google with Stadia, odd indeed...
So, yeah, as someone who also writes for a living, i dont wish to rain on the mans parade, but this is a poor, assumptive piece overall, but it got the clicks i guess..
@JJ2 https://www.pushsquare.com/news/2019/06/sonys_ps5_strategy_aim_to_please_hardcore_gamers_focus_on_exclusives_and_big_publishers
@LiamCroft
As I just said in the post I just edited, the wsj 'report' is questionable and 'for hard core gamers' thing is a journalist opinion isnt it?
Sorry about edits and mistyped
@LiamCroft
'Console market is not a major market, its rather a niche market, if you will.'
https://comicbook.com/gaming/2019/05/25/sony-playstation-ps4-gaming-niche/
Very different
@playstation1995 Yep, Megadrive (as we called it here) was such a great console, Streets of Rage was one of my favourite games, that music too. Sony did seem to pick off where SEGA left off with PS1. Seeing even early 3D games on PS1 was remarkable at time, classic system and I still play the games today.
I think they key here is to understand what he meant by hard core gamers. And to me, that is gamers who are willing to pay more to get more, for example PC gamers. You just don't plunk down 1-2k(usd) on a gaming system and not consider yourself a hard core gamer. It DOESN'T mean you are 100% obsessed with only top end games, in fact many will play a high end game one day and a steam indie the next. So it won't be just AAA games.
This is why I believe it will be between the $599-$699(usd) price range. Ive said this many times in the past but smart phones are regularly in the 1k range and paying a lot for a pc for gaming is growing every day. Look at how many people spend so much money on fancy high end giant TVs now and those are not cheap either.
Can't tell me if a lot of people are willing to spend so much on those items there isn't many who would spend a lot on a console. Plus with backward compatibility most will sell old ps4 to cover the price increase.
I think it is a different world now for spending than it was when the ps4 was launched and the 'Ps5' will be a hit, even if more expensive.
@Ristar24 @playstation1995 I was much the same with growing up with Sega first. Had a Mega Drive 2 actually, Aladdin was my first game. Back in about 97 I wanted a Saturn because my older brother had one, I remember been blown away by the graphics for both Virtua Fighter and Sega Rally. But for some reason he took umbrage with my wanting one because "I was just copying" him since he had a Mega Drive as well then I wanted one, bearing in mind he's nine years older so you'd think what 10 year old me wanted shouldn't have bothered but whatever.
Eventually I gravitated towards PlayStation, I think in part due it's crazy commercials on UK TV, seriously check them out, especially "Second life" it just seemed like PlayStation was the cool console to get. Never looked back since.
@Ristar24 streets of rage 2 music was incredible.wow.are you getting the sega genesis mini.word up son
@AdamNovice haha.where I'm from in queens New York everybody I know had a sega genesis.nintendo was cool I love mike Tyson punch out.and my favorite nes games was river city ransom.i love beat am up games.my favorite video games genre ever.anyway.the genesis was cool.remember model 1 says high definition graphics.i was like wow.first time I was blown away.although my very first video console I ever play was Atari.word up son
Can't fail if it has Knack 3.
Sony fan since the beginning in 1995. Will be getting ps5 on launch. Hardcore ps fan? Of course. But i also play on pc and some handheld devices. However i dont think sony will have an easy ride fir next gen. As Microsoft screwed up by not concentrating on games for xbox and making the same games available on pc. Things will get more competitive. Especially with talk of amazon bringing their own console out and Nintendo gearing up as well. Light version of switch etc. And a retro console coming out plud sega genesis mini thst could potentially fuel sega to get back in the console market. Pure speculations of course
@playstation1995 Maybe, I still have an original modded MD / Genesis and lots of original games though (including SoR) plus a retron 5... Mini looks good though.
I think this article explains better what sony's plan will be with ps5, especially when a lot of sites take out of context hardcore gamers, which Sony didn't say, and niche market. Read through it all.
https://gamedaily.biz/article/1014/report-sony-starts-talking-ps5-strategy-and-it-seems-very-familiar
@playstation1995 you should have been there in 1986 for the release of the Nes. Duck hunt. Word up son!
I have no idea why so many pundits seem to think Xbox is going to clean up next gen. It's like they've never paid attention to the industry. Sony is in a great position and doing things right. PS5 - unless they royally mess it up - will smash it.
@naruball But lower launch price doesn’t necessarily equate to first-year success. Given the choice between an unaffordable products and an unattractive product people are more likely to wait for the unaffordable product price to fall rather than buy the unattractive product day one.
For the record, targeting hardcore doesn't mean forgetting casuals. PS4 was marketed the same way "For the Players", initially marketing features like game sharing, better graphics, no DRM, etc. while Microsoft initially touted XB1 as a (casuals included) "does everything" box, targeting the wider casual market (and we all see how that turned out). Sony's simply sticking to their guns and doing what worked for the PS4. The "fluff" casual features won't be forgotten, and will add more buying incentive once marketed later on.
That CCN article should read: "Grasping At Straws: 101". Likely a piece created to sow doubt in order to limit initial investments so investors can gain bigger returns when it succeeds. Or worse, a paid piece by a competitor, or worse yet simply an outright gross oversight that doesn't consider the PS4's success in having any effect on the PS5's.
Imo, if for tny reason the PS5 doesn't do astounding numbers, targeting hardcore players will not be the reason. It would be because the didn't offer the hardcore enough incentive to see value in the system. And from the looks of things from stats released so far, that won't be a concern.
I’m a self-proclaimed hardcore gamer. I won’t even pick up a controller unless im wearing a bullet-proof vest. I have to have a 2 hour gym session just as a warm up for my gaming. HARDCORE
@Bliquid - Guess i glossed over the article. However i stand by my statement of it being naive having reread it, as does your point of it being redundant.
Besides it was late and i was tired, As i assume you were when finishing your response
"We are on a Playstation fansite, we already think all the stuff Sammy wrote." .....
but hey, life goes on..
@Lobbo95
Exactly!
Theres a lot of misinformation and copy paste from gaming sites which don't fact check at all.
That's how fake news work unfortunately a lot of people take for granted that since (almost) everyone says the same thing it must be true
Also the wsj source every gaming site uses (including pushsquare I'm afraid) is that guy who should have lost all credibility long ago when he REPEATEDLY said ps5 might be coming in 2018.
Takashi Mochizuki
@mochi_wsj
PS4 Pro? Wait, what about PS5? Macquarie's Damian Thong who correctly predicted PS4 slim and Pro says PS5 may arrive in 2nd half of 2018.
https://twitter.com/mochi_wsj/status/773880640953475073?s=20
Edit
Its funny that actually a lot of people know the real quote from Sony and it was known a few months ago.
Now it's as if MIB came to erase everyone's memory and people believe WSJ writer recycling that quote in his own way to make it sound new. He did that in the past too
Great article! Sam. Hit the nail on the head!
Wasn't the PS4 focussed on hardcore gamers? At a time when the economies of the world were in a difficult position, leisure activities expected to suffer as people cut their spending to essentials and the prediction that consoles were dead, the PS4 got off to a flying start and never really slowed down.
The PS4 was a 'gaming' console and focussed on the hardcore gamers where as MS's was far more 'general' - not just a games console but a complete media centre of which gaming was one aspect of its uses. It wasn't as 'focussed' on gaming and even though MS backtracked on everything that 'gamers' disliked - inc the necessity of Kinect - the last remnant of that 2013 E3 'disaster', the lack of competition in gaming performance, the whole 'resolutiongate' highlighting the PS4's strength as a 'gaming' console, meant that even with 'consumer' friendly changes brought in by new management - Backwards Compatibility, Game Pass, cross-platform play and purchases, the PS4 continued to outsell the Xbox month after month.
Even if the Xbox had the number of big exclusives in the latter half of the generation, Gamers wouldn't want to play the 'worst' version of games - not just visually worse but also and most importantly, the most unstable frame rates so it was never going to appeal to the more hardcore...
Its always the hardcore that will make up the bulk of the purchases in the early days. The ones willing to pay that 'new console' premium to be one of the first to play the new games on a new console and benefit from the hardware improvements. The rest being more content to play the games on their existing console, waiting for a library of new games and the price to be right before buying.
@Ryall I wasn't talking about price. Just stressing the importance of getting to 20m as soon as possible. Because then the snowball effect starts. Most people don't buy products based on what's best/cheapest etc, but what's popular. What everyone is talking about. What your friends have.
Hence why xb360 did so well and why it was so tough for ps3 to catch up to it.
PlayStation is the g.o.a.t.word up son
@Pete_Stooge duck hunt was a great game.haha.that dog laughing .haa.word up son
@JoeBlogs are you getting the sega genesis mini.and streets of rage was the best sega genesis games ever.word up son
@JoeBlogs never heard of that console before playa.word up son
They say they're targeting hardcore fans, then going on to censor games. Inevitably pissing hardcore fans of those games off.
@thatguyEZ Even then there's very few games they've actually censored that most will just ignore it.
Obviously you won't since that's all you talk about.
@AdamNovice I'll stop when they stop sticking their grubby hands in my games. Sorry I'm not gonna shill for a mega corporation hurting developers and customers.
@thatguyEZ Well take it up with Sony instead of bringing it up on here all the time especially in articles that aren't even relevant to the issue.
@Areus If they bring me Legend of Dragoon i will buy it day one. But not if its more then €600 thats is way too expensive.
@AdamNovice What I said was relevant. Sony can’t claim to be ‘for the gamer’ while also hurting them and developers. I suppose they could, but that’d make them hypocrites. Though I think when 2077 drops they’ll have to take that L if they want the game on the system.
Sony will certainly support PS4 for another year or tow given their 'hardcore' PS5 strategy. Games will continue to be release on both platform via backward compatibility but enhanced for PS5. Even so, I doubt they will price above $500. Anything significantly above this will make it difficult for them the to eventually target the mainstream market with lower price.
I agree: Graphics matter.
@thatguyEZ Sony wont censor 2077, because it doesnt have nude 15 year old looking girls.
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