Boy did Sony make Marvel fans wait for the Spider-Man: No Way Home teaser trailer. Excitement has been at an all-time high these past few days following a supposed leak, but now the superhero fandom has been satisfied with a first look at what happens when the web-slingers true identity is revealed. Naturally, Peter Parker wants the spotlight to go away so he turns to Doctor Strange in order to try and reverse the closing moments of Spider-Man: Far From Home.
However, this is a website all about PlayStation, so why are we choosing to cover the teaser trailer? We could touch on the fairly strong links between the gaming brand and Spider-Man, but Sony actually went the extra mile and slipped in some PS5 marketing at the end of the trailer. The PS5 DualSense controller rather randomly appears just as the video closes, showcasing the default white pad flanked by its cosmic red and midnight black comrades.
At the time of writing, the trailer has more than 22 million views, which funnily enough is roughly double the number of PS5 consoles there are out in the wild right now. Sony knows the demand for the current-gen console is there, and now budding buyers are being reminded of the product even when they're planning a trip to the theatres. It's obviously just marketing, but Sony is slipping in mention of the popular PS5 whenever it can.
[source youtube.com]
Comments 47
I think they did this at the end of the latest Venom trailer too. This seems to be Sony's latest marketing thing. I can only imagine how hard they're going to push the PS5 at the end of the first Uncharted trailer.
Yeah, that was kind of weird tbh. I know that Sony has the rights to Spider-Man or something but it was still weird to see an (out of context) add for PS5 controllers at the end of the trailer
They did it for the Ghostbusters: Afterlife trailer as well.
Was super jarring and as @mariomaster96 says, very out of context .
Def a bit odd but man what a hype trailer! Can't wait to see the movie!
Amazing trailer, I can't wait for this!
How about a scene where Peter and Ned play Fortnite against Thor who has a ps5 on the guardian spaceship.
Pretty brilliant to throw those controllers in at the end of the most popular trailer of the year so far.
used to like spiderman movies as a kid , specifically the sam raimi trilogy ; then amazing spiderman came out when i was in highschool , didn't really think anything of the first movie , and i liked the action in the second . never seen any of the tom holland ones , but i never seen many superhero movies neither .
i thought id be more of a comicbook/superhero person but alas. just give me the games , i guess.
thats how you sell stuff nobody needs/wants
Is it more or less blatant marketing than Sony BluRay on a billboard in the middle of Times Square during a fight with Electro in the Amazing Spider-Man 2...? haha
I can’t believe they’re doing One More Day as a movie. Wake me up from this nightmare.
That's....weird. It's an ad slipped in a trailer that has nothing to do with the trailer. Like a commercial within a commercial. With no context. And.....they're just advertising the controller? Like "We know you can't buy a PS5 because we can't make them fast enough but have you considered buying just the PS5 controller (that you can't use on a PS4 or on PS Now without a PS5) anyway? 'Cause, like, we have those.... "
Introducing the new Amazon Alexa Plus. With responses 25% faster and new speaker technology to provide a clearer audio no matter where you are in the room, own the home speaker rated the best of 2021 by Tom's Hardware today. LYSOL TOILET CLEANER.
@nessisonett there are a lot of similarities to be fair although this actually looks good...
@nessisonett I'm here for it
Very good trailer!
It'a bit odd they called a ~3min trailer a "teaser", though. What's a full fledged trailer then, a 30min piece of the movie?
@Deljo It’s Marvel so it’ll be at least decent but of all the hundreds of storylines out there, they choose that???
Who cares if PlayStation added their own marketing to the trailer. I just want to SEE THE TRAILER AND THEN WATCH THE MOVIE
Must... consoom... latest... product... get... excited... for... next... product...
Screw the PS5 mention. I can't wait to see this movie!
Super weird and almost ruins the trailer, you have to be a least a little subtle about marketing your products inside one of your products. Maybe right before jumping through someone's window have the people there playing Miles Morales or something 🤷
I'm so fricking excited for this. I haven't been this excited for a film since before Spider-Man 3 released!
The last movie is just okay but this one seems good 😃
They should rename it - 'Spider-Man: No Way to find a PS5 at the moment' Hmm, does SONY even have to promote the PS5 at the moment considering EVERYONE wants one to??? + The Flim looks cool tho. I love Spider-Man
DUDE, Spider-Man 2 is looking so REAL on PS5! Good they showed the controllers too, it seems it will be coop with multiple Spideys!
But for real, this movie will be the biggest hype of the year! Can't wait for Pizza Time!
@nessisonett @Deljo Yeah for one I think replacing Mephisto with Strange alone makes it a lot better, Peter isn't making a deal with the literal devil of the Marvel universe. Plus the stakes in general are lower, since this is a much younger Spider-Man than One More Day.
Dr. Strange and Spiderman teaming up together still couldn't acquire a PS5 in NYC without going to an alternate universe.
That tweet has 27 likes, so I figured I'd post it here as well. Yeah I know, 27 is nothing, but it's like my 3rd most liked tweet ever probably in 9 years. I'm not tracking, I know I had over 50 once, but usually it's 1 or 2 tops.
Never was much of a Spiderman fan, I was more into Fantastic Four comic books as a Kid. That said Spiderman on PS4 and PS5 and movies made me a big fan of Spiderman. So I get the connection and see the PS5 controller ad as a cool thing to do.
@RBMango not only that, I expect a lot of "convenient placement" of PlayStation hardware during the Uncharted movie, just like 2015's Chappie, were they stacked a lot of PS4s and said it was a sort of super computer.
@Carl-G @AFCC @wiiware @AnthonyStark86 @Ken_Kaniff @anoyonmus @Shinnok789 @get2sammyb @redd214 Super hyped for No Way Home after seeing the trailer.
Really hope the rumors/leaks of Tobey and Andrew showing up are true, I desperately want to see a live-action Spiderverse.
Into the Spider-Verse is the best animated Marvel film period in my eyes.
Im happy its not in Disney hands the movie rights so we see this stuff in the movie theaters.
@RBMango the twist ending of the Uncharted movie is that it pans out and it was just a guy playing on PS5 the whole time.
@KidBoruto Story wise, I think spider-verse is the best spider-man story beside spider-man 2 (2004). Graphics wise it's the best, I wish sony make spider-man miles morales game with graphics like spider-verse instead of the miles morales we got, lol.
@nomither6 I also grew up on the Tobey ones but after giving the Garfield ones ago recently I actually quite like them. I watched 2 of the Holland ones and I can't remember a single scene lol
Where is Garfield and Tobey? Surely Doc Ock must know he's from another reality somehow.
@NEStalgia You say that but my friend's boyfriend bought a dualsense and uses it on Steam... I noted that surely the actual dual sense doesn't work and questioned about the haptic feedback of the shoulder buttons and he was like "Well, no, neither of those work, but there's a slightly quicker response than on a ps4 controller and more control on racing games and stuff.". I guess the marketing is paying off haha
@NEStalgia Also, when I go looking for new audio products, I ALWAYS get me some toilet cleaner products after, bit of Mr. Muscle so I know what I don't have because of my lack of gym membership/motivation.
This leaves me wondering if the movie itself is going to be loaded with more product placement than usual. I really hope not.
@KidBoruto there is exactly 0 chance they won't show up in the movie!
I'm super excited for Spider-Man, but I've gotta say this article is pretty shameless clickbait that I'm kinda surprised to see on here.
@Jayofmaya LOL! And, good point on Steam players using them. Maybe it's all part of Sony's PC master race conspiracy?
@SegaBlueSky How on earth is the headline clickbait? It explains exactly the contents of the article.
@LiamCroft I was referring more towards the article itself, personally it seems more than a bit pointless. It’s an ad in a trailer. But hey, didn’t intend to ruffle any feathers.
The real question is why advertise for something that no one can actually buy?
@Jayofmaya what do you think about this new movie so far from what you've seen ?
@KidBoruto Agreed! I don't know if it was William Dafoe's sinister laugh or seeing Alfred Molina saying "Hello Peter" that hit the nostalgic bone harder but im super hyped.
@nomither6 It looks ok, but it feels like most of it was the early build up of the movie, so maybe they have a few surprises to come! Intrigued, but not going to get excited, but I'll check the next trailer.
@NEStalgia I'm sure you're right, who needs consoles anymore anyway?!
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...