Fans could already discover the Leviathan Axe in London earlier this week, and now Thor’s iconic Mjolnir has struck India, as Sony’s aggressive PS5 marketing campaign takes the world by storm. In order to celebrate refreshed availability of its new-gen system, the Japanese giant also recently erected a Clawstrider in Poland and a gigantic console in Dubai.
The platform holder has said that it will be much easier to find PS5 stock this year, and it’s trying to – ahem – hammer home that point with a series of larger-than-life displays, all designed to bring popular PlayStation franchises into the real-world. Earlier this week, the manufacturer actually increased its already enormous shipment forecasts for the current quarter, which is perhaps reflected by the scale of this marketing campaign.
It’s shaping up to be an enormous year for PlayStation, with tons of highly anticipated titles scheduled to release, and surely a showcase or two pencilled into the calendar. And with PS5 consoles now readily available, it means Sony can freely advertise the format, safe in the knowledge that prospective customers can finally pick one up.
[source twitter.com]
Comments 25
I mean, for people In these countries, especially for those who get to see it, it leaves an impression certainly. And lets people know the console is available. I’d like to see one sure…
Just wish they would also talk to actual gamers about what they are doing or their thoughts around certain issues. Their messaging to the hardcore market is usually pretty tone deaf, when it exists at all.
India, Dubai and Poland? It’s as if Sony are targeting the countries with the worst record on LGBTQ+ rights on purpose.
Push Square is on a roll with the punny play-on-words subtitles today!
@Th3solution Thank you!
@nessisonett Yeah, I'm sure that was exactly their plan with that campaign. sigh
Got to be leading to something. State of play or showcase has to be near
@Americansamurai1 Nah i think its kinda just like a hard relaunch of the console now that availabilty is better.
Haha cool. God of g.o.a.t. 🐐 👑.word up son
this is some nice marketing.
@dschons probably earned yourself a block there.
@stvevan I wouldn't know why. Edit: But yeah, you were right, lol.
I have figured it out! It's Uncharted 5!!! We're going to London and then we're going to Koera to do some ice skating and find a clue which sends us to Rome. We will head off to Dubai and find some treasure. Then something something with India
@dschons nailed it. its a long list you join.
sadly they choose to block, rather than any discussion
@stvevan The thing is: My statement wasn't anti-LGBTQ+ at all and it wasn't intended to be. All I wanted to express with my post was that this is purposefully reaching at a conspiratorial level to stir something up for the sake of it that simply isn't there.
@get2sammyb Sony announced recently a giant PS5 and Mjolnir in Brazil as well. Pretty cool! I wish these campaigns reached other cities besides São Paulo, though.
It's just amazing to me that Sony wants to save money by not attending E3, a massive marketing event with massive focus from gamers and mass media alike, because they just don't need to spend money on such things when Twitter works fine...... Yet there spending fortunes erecting these massive shrines of navel gazing around the world that only small numbers in specific locations will ever see. And the locations they're erecting them in are locations they already have no real competition except London.
@dschons i totally agree. they also did one in London. so theory debunked
@NEStalgia well yeah. these get people talking, get non gamers curious and questioning.
people who watch/attend e3 most likely know about ps5 and its games.
@NEStalgia I don't think it's as much about saving money. In the past, the companies wanted the spotlight outside of the gaming press and TV which has become more and more meaningless. The writing has been on the wall for E3 for quite some time now. On top of that, it takes pressure away from the developers who had to be ready to show something off worth presenting during those events. Those would be the true money wasters imo.
@NEStalgia If you think about it, what Sony are currently doing is pretty much an expansion of what they did at their last E3 conference (2018). The difference is that instead of paying the ESA a lot of money for people to laugh or be frustrated at Sony for having such a bad conference, they're doing something which looks cool.
It will feel a bit flat though if this marketing doesn't end with some sort of State of Play or Playstation Showcase.
@Grumblevolcano I really doubt it ends in a showcase specifically. Maybe they do something in June since they did last year and know ms is going to, but I don't think it's connected to this weird, local, marketing campaign.
Though imo the direct showcases remain boring and anticlimactic. The original iwata directs we're fun and quirky with sketches. Memorable. Everything everyone has done since are slick overproduced infomercials and nothing more.
Using a PS4 game to advertise a PS5 🤦♂️
Imagine if Sony used PS3 games to advertise PS4 or PS2 games to advertise PS3
@TrickyDicky99 gotta love broken records.
@EaglyTheKawaiiShika you mean last generation
Removed - harassment; user is banned
Removed - harassment; user is banned
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