Sony almost always goes hard when it’s got the bit between its teeth, but we don’t think we’ve ever seen a marketing effort quite like this from the platform holder before. As you may already know, it’s been erecting giant displays all over the globe – and there’s even speculation of a $6.5 million Super Bowl spot on Sunday. But why stop there when you can open a pop-up café in Paris?
As part of the Live from PlayStation campaign, the restaurant – open this weekend only – is decorated with all kinds of Horizon Forbidden West paraphernalia, and is serving tribal-style dishes. (Although we hope no one will be picking Clawstrider shrapnel out of their teeth!)