The irony of the State of Play format is that generally it’s been better suited to single game showcases. Obviously, we know there have been some pretty good multigame broadcasts, but when Sony has used the structure to show off individual games like Horizon Forbidden West or Gran Turismo 7, the reception has typically been better.
That was true of the recent Final Fantasy 16 livestream, which sent sales of the action RPG rocketing up the charts and was slapped with at least a Very Good rating by over 80 per cent of you in our post-show poll. And now it’s probably worth pointing out that the 4K upload of the 25 minute presentation has attracted over one million views.
It should be noted that these numbers exclude the over 550k people who tuned in to the live broadcast, and any mirrors uploaded elsewhere around YouTube in general. All in all, Square Enix will be supremely satisfied with these kind of numbers: that’s a lot of eyeballs on the game, and it’s had the desired reaction judging by the swell in pre-orders.
We’d also perhaps like to make a point that this, in addition to truckloads of cash, is one of the reasons Sony gets so many third-party marketing contracts. The reality is that it’s able to successfully elevate interest in a lot of the series it teams up with, as we’ve already seen a couple of times this year with Hogwarts Legacy and Resident Evil 4.
[source youtube.com]
Comments 10
Not every day you get to hear Square Enix are satisfied with something they put out
Game looks incredible, can't wait!
Yeah, and there are tons of coverage on it. Not really great for avoiding as much as possible, when even every thumbnail of news articles shows me stuff I'd rather see in the game myself-.-'
@Kidfried I think they gave a lot of attention to Stray and Tchia which helped them massively and I believe sony will do the same for the little devil inside game. They showed off Kena Bridge of spirits and Bugsnax off a lot as well before their release. So sony do show some love for the smaller games but obviously if they went all out on a lot of smaller games at once they would end up getting a lot of criticism from it's fans.
I’m not yet sold on the idea of Sony buying Square, but it’s hard to deny that it has merit, when seeing how their partnership continues to bear fruit that has never quite materialized the same way on other platforms.
Watched the 4k version last night with my wife. She looked at me when it was over and said “Are you sure you’re going to be able to play that?”
@Kidfried yeah I think the single game format is the best use of SoP. It convinces alot of people on getting a gsme they might have been on the fence about. They turned me with the Ghost of Tsushima SoP in that way.
Yes I was already excited about the game, first time since FF10 really and the showcase was a stunner (blew their load a bit too much seems like they showed most of the game!)
Been burned by Square Enix a lot lately. Waiting for a sale on this one.
@Michael2008ish It's Bayonetta but with big landscapes and an ff label slapped on. What's left to know?
@McBurn I personally avoided watching the State of Play, trying to go into the game as blind as possible.
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