Star Wars Outlaws PS5 PlayStation

Ubisoft is going all-in on the upcoming Star Wars Outlaws, which drops next month on 30th August on PS5. Considering that "Star Wars" is in the name, it shouldn't be surprising to learn that some significant marketing money is going into the project and that the company expects the game to perform strongly.

That's according to Ubisoft CEO Yves Guillemot, who made the bold prediction during the company's recent earnings call Q&A (thanks, MP1st), although it wasn't as daring as some investors had hoped. Nick Dempsey of Barclays had calculated a rough estimate of five million units sold based on Ubisoft's guidance and queried whether the company was being overly conservative. To this, Guillemot said:

"What we are factoring in is a strong launch for Star Wars Outlaws. That's the fact that it's among the most awaited games of the industry this year and reflecting a really strong positive community sentiment, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game."

We'd be interested to know how much Ubisoft has spent on marketing this thing and what kind of return the company will see on its investment. We got to go hands-on with the game during Summer Game Fest and had some slight concerns, but we'll keep an eye on the situation leading up to and after launch.

Are you excited by the prospect of Star Wars Outlaws releasing so soon? Are you feeling the effects of the game's allegedly massive marketing budget in your own life? Let us know in the comments section below.

[source edge.media-server.com, via mp1st.com]