Ubisoft is going all-in on the upcoming Star Wars Outlaws, which drops next month on 30th August on PS5. Considering that "Star Wars" is in the name, it shouldn't be surprising to learn that some significant marketing money is going into the project and that the company expects the game to perform strongly.
That's according to Ubisoft CEO Yves Guillemot, who made the bold prediction during the company's recent earnings call Q&A (thanks, MP1st), although it wasn't as daring as some investors had hoped. Nick Dempsey of Barclays had calculated a rough estimate of five million units sold based on Ubisoft's guidance and queried whether the company was being overly conservative. To this, Guillemot said:
"What we are factoring in is a strong launch for Star Wars Outlaws. That's the fact that it's among the most awaited games of the industry this year and reflecting a really strong positive community sentiment, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game."
We'd be interested to know how much Ubisoft has spent on marketing this thing and what kind of return the company will see on its investment. We got to go hands-on with the game during Summer Game Fest and had some slight concerns, but we'll keep an eye on the situation leading up to and after launch.
Are you excited by the prospect of Star Wars Outlaws releasing so soon? Are you feeling the effects of the game's allegedly massive marketing budget in your own life? Let us know in the comments section below.
[source edge.media-server.com, via mp1st.com]
Comments 35
Those digital Deluxe pre-orders are high on the psn charts. So the launch will be strong. I expect the same on Steam and Xbox.
I'm more curious about the reception after the previews (muted) and the Ign gameplay vid which was not well received online (a lot of people saying it looks a bit janky and unpolished). I thought it looked okay but that it is the kinda game you can wait 3 months for that 30% discount.
Yeah all the editions been high up on the psn pre-order list the entire time. I just will not be one of those as I haven't been a fan of a Ubisoft game in over a decade. So them doing Star Wars doesn't really move the meter for me.
@Frmknst This character is brave? She looks rather generic and cookie-cutter to me.
For those in the UK you can get the game from here for £56.95 with a free steel book case.
https://www.thegamecollection.net/star-wars-outlaws-with-free-steelbook-ps5-33943?ff=10&fp=40356&utm_source=tradedoubler&utm_medium=affiliate&utm_campaign=td&gad_source=1&tduid=3fceb9041612357444923d8fb566eb2f
It will sell well because its star wars and also because these isnt much else releasing in its window. Its ubisoft so it will be the epitome of playing it safe, so we will get a good, but not great last gen game. I will grab it in a sale when its reasonably priced.
I share on PSN with a friend so £30 isn't too bad
Ubisoft ... I expect Assasins Creed map and mechanics with skins of Star Wars. Same as Avatar...pass.
I’ll wait till Black Friday. Get it for £30. And time to sort some launch issues out too!
Thankyou to all the people paying silly money for the early access editions and so forth to help identify the issues!
Maybe MS could get some marketing tips for Xbox from Ubisoft.
I still need to check out Jedi Survivor which should be fully patched by now.
If reviews of this game are through the roof I will check it out. If the game is mid, I'll never try it.
Ubisoft yawns new game? Star Wars IP?
*goes back to sleep
Probably the new prime example for AAA: high price, high production value, shallow gameplay, several patches after release to fix the worst problems.
In the end it's a Ubisoft game. So I expect that it won't be great game and will be on sale after few weeks. The latest footage of the game at IGN First isn't good tbh.
I hate all your peoples negativity here.
But I also hate that you are probably right.
This does look cool but Rebirth
It will most likely be broke at launch and need at least 3 updates to be tolerable. Better off putting funds into pre release game testing then day 1 marketing.
@-Sigma- Im in the same boat as you.
I’m excited for this. Hope it’s good. Although it’s Star Wars and Ubisoft. So even if it is good people will find a reason to say it isn’t.
I will get it somewhere along the way for 20€.
And yet, we don’t even know if the game will have a performance mode on consoles
If you really want to play this at launch but don’t want to play the full asking, price Ubisoft plus exists. A month’s sub seems like enough time to finish the game or bail without having wasted that much money should the full release match the previews.
"The marketing budget is strong with this one."
I’m sure I’ve seen some stuff about this and just forget but I really don’t know much about it and think it has gotten a lot less coverage than either Harry Potter or Pandora.
Since I’m not reading a ton of hate in the comments I suppose this isn’t Suicide Squad or Concord with a Star Wars skin. If it’s Immortals Fenix Rising with a Concord skin I’d probably be ok with that. If it’s getting a physical release my library will probably carry it so maybe I’ll check it out.
Alright now I’m intrigued, going to go do my own research.
Edit: Ok not impressed. Which is weird b/c I like SW and I like “ Uncharted” games like most of you all like “Soulsborne” but it looks weird. The character almost looks green screened, or she’s moving over a static background. Even the ship in space doesn’t look like it’s in space. As Liam said we already have Jedi Survivor, which I still haven’t played, so may play that instead, get this next year when it’s completely done.
They should have made a “Young Ridley” movie instead, “The Birth of Kylo Ren”. Must be some fan fiction they could use.🤷🏻♂️
Biggest budget yet not well received at all not that it needs to be since mainstream "gamers" aren't intelligent at all do they'll just consume their ubislop and love it
Star wars is a huge ip.it definitely will sell a lot of copies.especially if star Wars outlaws is a really good game.word up son
@Jamesblob if you’re not buying the game, then obviously don’t subscribe for a month.
I subbed for a month to try the Metroidvania prince of Persia, assassins creed mirage and avatar. It would have cost me over £100 to buy these digitally and would have provided Ubisoft with 100% of that revenue as I play on pc. Instead I paid £14.99 for the month and got to play all three.
Depending on reviews I want to check out outlaws and also assassin’s creed shadows. I’m not paying £70 for each, I’ll sub for a month and do it that way.
If you have no interest in any Ubisoft game, that’s fine. Other people do, let them play what they want and if they want to buy the game outright, fine. If they want to sub for a month to do so, also fine.
I don’t tell other people what games they can and can’t play or how they choose to pay for these games.
@Jamesblob I disagree. If even half of everyone who was interested in this game subscribed to Ubisoft+ to play it, finished it in a month, then unsubscribed from the service, Ubisoft would lose so much money that they'd end up having to reconsider their day one release stance, just like Microsoft has had to do with Game Pass. That doesn't sound like they'd be "winning" to me. Remember, the Ubisoft+ version is the $130 Ultimate Edition that you could rent and finish (not the DLC, obviously) in under a month for a little over one-tenth retail price.
@playstation1995 You are right. Star Wars in the name it will sell out. The last EA Jedi game was literally broken and still sold very well at launch.
I can clearly see it. Extremely huge empty map, run 3000m this way, cinematic, run 4500m that way...
I have enough of Ubi games model.
@Vorflynn I agree with the Star Wars part, but Black Myth: Wukong is releasing 10 days earlier and I think it will attract many people. Although the marketing behind it isn't nearly as intense (yet, at least), but based on the gameplay footages so far, it looks much more polished and a lot more fun.
@Jamesblob ok, I’ll be blunt with you. I play on pc, I don’t give a crap about physical releases. I haven’t had a disc drive in my pc for 15 years and last time I checked nobody else on pc gives a damn about physical media - in fact we all welcome the convenience of the digital medium.
I play 90% of single player games through once and then never touch them again and have never played through a Ubisoft title more than once. I’d happily rent every single player game for £15 a month if I could.
I never subscribe to a service to play a game blindly - I’ll wait for reviews and for the game to be released into the wild before I commit to a month of a service.
I win when I pay £15 to play a new title, I don’t win when I pay £70. The math is quite simple.
With regards to games being released in an unfinished or buggy state - the casual market (the one that actually makes companies all the money) rarely, if ever plays a game through to completion and couldn’t tell the difference between hd, 4K, 30fps or 60fps. I doubt any of them would view the videos of the latest preview as being unfinished.
As far as bugs are concerned, I’ve played every Bethesda title at launch so I’m well versed in bugs - provided there’s nothing game breaking I’m able to get past most. Yes, ideally, there shouldn’t be any bugs at launch. I can’t remember the last title I played that didn’t have multiple patches over the first few weeks of launch. Even Nintendo have had to patch their games for bugs at launch - skyward swords hd remake famously launched with a game breaking bug that required an update to fix.
If you’re worried about bugs you shouldn’t play any game day one - in fact, you should probably wait 6 months or for the goty edition.
It can't be installed without an internet connection. So I'm not even looking into it.
@Jamesblob I also have a ps5 for the record, so I do “have money in the game.” If I only had a ps5 I’d be paying for a month of Ubisoft plus too.
I also used ps+ extra for a month to play returnal, horizon forbidden west and demons souls. Hope this makes you feel better. I didn’t pay £70 for them either. Oh and I haven’t bought a single physical game for my ps5 - the only action my disc tray gets is for the occasional blu ray 😊
I look forward to your response
Edit: your response seems to have been the removal of your comment
Preordered and really looking forward to it. This and Astro Bot will be a great few weeks.
I have no interest in the game but to me generic character aside, the gameplay idea of how they do upgrades is different (similar to old AC but at least not a typical RPG or the AC RPG format, to me Outlaws, Fenix Rising, Avatar, Watch Dogs show they have been trying different things for those games and people will still complain about the RPG format or open world or whatever visuals, sure the AI may be what it is and try to be better, sure people want whatever vibes to blow them away while I seek gameplay and 'function' over whatever fanciness they want to be WOWed by).
Sure open world (unless the missions/minigames are good and space travel is NMS good then Starfield disappointing), sure this that and the other but eh.
The internet connection sure I'm not a fan of that either. I don't care for their subscription/business models either. I don't care for most of their games at all. I'm not people that play them/want to and complain about the grind, have 100s of hours and go eh it sucks but still buy it. I don't buy them. I bought Fenix Rising when it was $4, it's a fine game. The forcing of the story is fine and some unlocks of things I'll get to but exploration is ok I guess, writing was fair, combat was ok, world was visually fair for the setting.
No one buys ambitious games, people buy whatever is more appealing to them or whatever people say is popular. Ambitious games are niche. Any safe or 'safe but good enough little details' people buy. If they did we'd have better racing games than whatever cars people are attached to, same with any part of history they are attached to of a setting for a game or other factors of cool looking (generic) characters.
The gameplay well..... I'm not going to play it/buy it. I know people that will. I care for Rayman/Prince of Persia/Mario Rabbids (on a whim did and enjoyed it), Red Steel 2, those are my Ubisoft games of choice.
Even if not the best showing of the state of the game (games are in such states they aren't masterpieces of design when in development they are well in alpha/beta for reason any body should know that, sure games can be eh on launch then day one updates, but it depends on the build shown we don't know yet how far back this build was, people need to pay attention to game development more then just wow game looks cool or whatever bandwagon they want to be on, (IF fair sure of being not fair on the lore/world and such, social issues I have no say on, but if just to be part of a bandwagon and have no brain or no understanding of games well enough even if buying games for 20+ year it's how people handle their 20+ years of gaming and what games have done over those years era to era)) or spoil set pieces for people to be WOWed at every turn. I mean why would they reveal the best parts?
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