The bill of materials is estimated at $450 which converts to £364. Allowing for manufacture, packaging and distribution a cost of around £400 per unit seems likely. With software, accessories and continued sales of the PS4 which will be around for at least another year they can afford to take a hit if they want and sell at a loss initially. It all depends on how aggressive Sony want to be, how quickly they want PS4 owners to make the switch and to an extent what MS do because they can afford to lose a lot of money per console if they choose.
I think we'll see Sony taking a balanced approach at launch and sell at £399.99 for the digital edition and £499.99 for the disc drive model. They need to leave room for future price cuts and they'll want to imply a clear difference between PS4 and PS5. They're also a business and the console war is only forums not boardrooms, at these prices they can probably make a profit per unit on the disc model and break even or profit on the digital edition. They do of course have the giant revenue stream from PS Network which could offer more flexibility.
If they were to come out aggressively then I think £349.99 for the digital and £399.99 for the disc model.
For me personally the cost of the machine is irrelevant. I would like the disc model to be no more than £499.99 but have spent two years financially preparing for PS5.
As my ps4 is on its last legs (I've had the blinking blue light of death a couple of times) and I'm not confident that it will last a great deal longer, I've decided to get a PS5 at launch. Not sure if there is a price which would put me off, but i am pretty sure it won't be a super high price.
@Arugula I'm not too bothered about launch games as I can hopefully play most of my PS4 games. Date would be good to know so I can book time off work as I will most likely order it from Amazon.
Life is more fun when you help people succeed, instead of wishing them to fail.
Better to remain silent and be thought a fool than to speak and remove all doubt.
@Arugula Yeah I won't only be playing PS4 games on my PS5, just maybe when they are quieter periods and there are no games that I fancy on PS5. Plus it will be good to play them with whatever boost is available on PS5.
Not sure what the climate will be like when the console is released in regards to covid 19, it could be that stores will not be open. And I don't really fancy lugging round a 500 quid console on the buses.
Life is more fun when you help people succeed, instead of wishing them to fail.
Better to remain silent and be thought a fool than to speak and remove all doubt.
@Arugula I did go into a store to get my PS4 though and lugged it home on the bus. Think it was a bit of an impulse buy and didn't think it through properly. Plus the PS5 looks to be a bit of a beast.
Life is more fun when you help people succeed, instead of wishing them to fail.
Better to remain silent and be thought a fool than to speak and remove all doubt.
@Arugula@JohnnyShoulder I launched a PS4 went in my bike basket no problem. Admittedly I had a long walk back pushing my bike. Do you think I won’t be able to get away with that again for the PS5?
I'd say probably 500 max. Granted, I bet it's probably going to be around that range officially but at least for the standard edition with a disc drive, that sounds about right. Thing looks like it'll be a bulky ***** that gives the launch PS3 a run for its money though.
At this point I fully expect Sony to match Microsoft at $500 for the premium unit. The differential to the digital unit is the bit that really interests me.
I will be surprised if the digital PS5 costs less than $400. Unlike the $300 Xbox Series S, the digital PS5 has the same exact specs as the standard PS5, minus the 4K Disc Drive.
I will probably not buy it in the first few years. One thing to remember is that flash memory has absolutely massive price drops year by year, and a big cost in the PS5 is the SSD. In late 2022 the price could be down by as much as $100, there will be more games, and some games will be on sale. I would say $350 is what I would pay for the digital version, but I don't expect it to be that cheap until in a few years.
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Topic: How Much Would You Pay for the PS5?
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