Sony is sometimes accused of poor marketing, but when a game matters to the company, it always goes all out. It’s looking like a bulk of its spend this holiday will be concentrated on Astro Bot, as it readies promotional displays around the world. In Taiwan specifically, you’ll find an enormous replica of the eponymous android hanging out around the Citylink Mall located just above Taipei Nangang subway station. This is next to a convention centre, so there’s always plenty of foot traffic through the area.
In addition to a giant Astro Bot replica, there’ll be PS5 demo stations for those passing by to try the title, as well as a photo booth and the promise of prizes. Those who complete certain challenges will be entered into a prize draw for valuables such as a Bravia television, PS Portals, PS5 consoles, and Astro Bot DualSense controllers. There’ll also be a sticker pack available while stocks last.
The promotion will run for three days from 6th September, and is likely to be just one of many activations all around the world. You may recall earlier in the year, during the Champions League final, Sony erected a massive Astro Bot pinball table next to Wembley Stadium. The hope is that this will all help make the character a household name.
[source instagram.com]
Comments 26
Let's hope the game does well. They've got to make all that Concord money back.
Shopping centres. Anyway. I've always thought Sony marketing is some of the best in the industry. That huge tower of supercars promoting GT7 was amazing.
I just saw a bunch of outdoor ads for Astro Bot in my city too
Nothin as crazy as this though.
He's just too adorable I love him ^__^
@Voltan nothing here in Canada - yet. Hoping that will change soon.
This will be a blockbuster !!! This will draw attention to the real fun amd creative games. Some AAA games will be given run for for their money.
I hope in BG some merch will come. So far only the controler which is selling out like crazy on pre-order.
Please buy it, or we're doomed to "deep cinematic experience" and GaaS only.
I will eat my PS5 controller if this game isn't going to be successful😜
Some of my local retail will held a launch event. Sony really going full throttle for this game which is good.
Make the little adorable Nenderoid figure available again. It's a whopping £350 on ebay!!
@Pusher2021 is that to justify buying the astro controller?
Really wished I did buy that now but also had a "being sensible" moment
@Blofse Haha, I didn't buy it either and don't regret it. It's all about the game. It's so easy to get sucked in all that. We have to be strong sometimes😁
@Dalamar Amen 🙏🏻
Can I put the giant Astro in my house to ward off intruders.
@Blofse @Pusher2021 I thought I'd missed out. But got it but did miss out on getting it £10 cheaper unfortunately but just happy to be getting it. All 4 of us in the household want to play the game and especially on that pad
Yeah astro bot is going to be a instant hit for sony.this is like a ps1 era sony PlayStation video game for sure.word up son
I want the giant Astro! So cute!
I think this is the most I have rooted for a game to be successful in a long time.
The best game to come out on PlayStation in AGES!! Videogaming in its purest form. No openworld, crafting, soulslike crap. Just addictive fun from start to finish. Let's hope gamers & devs take it on board. Let's see more amazing games like this. Still say this should of been VR2 compatible lol 😆
@playstation1995 agreed 👍
I really hope this sells more than well. The care and attention that appears to have gone into it deserves it. Technicals look good too.
Hopefully all those that 'voted with their wallets' by not buying the GaaS concord, will 'vote' with them again this time and buy it!
So amazing to see Astro get a big marketing blowout. Hopefully, it translates to sales units and future prosperity for Team Asobi. I've pre-ordered the physical edition and limited edition controller, so I'm definitely supporting.
Unlocking those bots in Playroom this weekend has me hyped for this coming weekend!
@LifeGirl I can definitely see Astro Bot paying for itself and making a nice profit as it should! that being said you're expecting too much from little Astro if you think he will be able to fill that 100+ mil hole that Concord left 😅
After Concord Sony is going to have sigh of relief with Astro sales
@Digit2021 Based on the lack of Concord marketing other than a few ads, I'm guessing they knew Concord wouldn't be a big success.
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