
Peter Moore – famous for his stints at both SEGA and Xbox – has admitted in a Gamertag Radio interview that he “encouraged” the rivalry between Sony and Microsoft because he felt the console war was “healthy for the industry”, but believes his former employer has lost its feistiness.
Moore is perhaps best remembered for revealing a Grand Theft Auto 4 tattoo during an iconic press conference, as he announced the Rockstar game would get timed exclusive DLC on the Xbox 360.
Prior to that, the sandbox series had been strongly associated with PlayStation, as the likes of GTA 3, Vice City, and San Andreas all released first on the PS2. It was the first in a string of blows to Sony’s brand, as stalwarts like Tekken and Final Fantasy all later announced they’d be going fully multiformat, too.
The industry is different today, of course, and decades later Xbox is now transitioning into a third-party publisher.
Moore believes the American console manufacturer would cut its hardware division if it could. “If [Microsoft] had the choice, would they make hardware?” he pondered. “No.”
He explained that he believes the trillion-dollar titan’s true goal is to stream games to whatever screen you own, as evidenced by its ‘This Is an Xbox’ marketing campaign.
But he pointed out that consoles are still popular, with the Nintendo Switch performing extraordinarily well in the latter stages of its lifespan, and PS5 on course to sell well over 100 million units as well.
“The acquisition of Activision Blizzard changed things, I think – not I think, I know – at Microsoft,” he continued. “This is not the old days of the console wars, and punching each other and trying to steal customers and trying to get market share and build your attach rate. This is bigger than that in an economic sense.
“Has it lost a little bit of the feistiness that the industry I think fed upon and grew upon? I think so, yeah.”
How do you feel about the current state of the console war? Has it lost its edge following Xbox’s decision to bring its biggest games to PS5? Where does Nintendo fit into all this? Let us know in the comments section below.
[source youtube.com, via videogameschronicle.com]
Comments 46
...Peter Moore, the eternal Dreamcast killer...this is the worst example of a person in the video game industry, a cancer...a toxic creature...totally unnecessary.
@EddieGallad To be fair, he killed the Sega Saturn. Sales and the PS2 killed the Dreamcast.
He makes a valid point given that both Sony and Microsoft will need to abandon bespoke hardware at some point.
@EddieGallad I dunno, Phil Harrison tends to be attached to any product that's a shuffling corpse at launch.
@EddieGallad Well, not as bad as Phil Spencer and nothing is as bad as current Microsoft, constantly de-valueing the whole medium so in the near future noone will pay anything for games ever again.
Nintendo live in their own space bubble ever since Sony ditched the PSP and stabbed the Vita in the back.
As for XBox, I've never been a fan but this plan of theirs just seems mad. I must assume that someone high up at M$ has ordered them to recoup some of the money they spent on Activision/Blizzard/Bethesda which wasn't selling consoles. With titles like Indiana Jones they might have stood a chance of people buying the consoles to play an exclusive but porting to PS5 means there is no point to buying M$ hardware.
This site seems to publish more articles on Microsoft/Xbox right now than Pure Xbox does.
@BionicDodo I mean, Xbox news is pretty much PS news too nowadays.
@BionicDodo this website is an Xbox!
Releasing 1st party (exclusive) content on PS5 was the final nail in the coffin for Xbox as a competitor to Sony.
If this was due to MS bosses / shareholders demanding a return on their massive cash layout to buy Activision, it really falls into the category of "be careful what you wish for"! (For both Xbox and Fanboys).
That said, it was the strong exclusives from Sony at the end of the PS3 / 360 era, and the PS4 / Xbox One era (along with mistakes made by Xbox at the time), all whilst people were starting to build digital libraries etc, that has really made it a no-win situation for Xbox.
Microsoft still has the world’s primary OS in Windows, yet they don’t sell MS branded PCs. If they can get Gamepass on everyone else’s hardware, then they don’t need their own.
They do have their Surface tablets, which I only ever remember exist b/c I think it’s in their NFL contract that they have to show them on the sidelines, but they do exist. So yeah maybe their next console is a handheld, or a Xbox branded tablet device, and they stop making big home consoles.
I do believe the future is handheld. I’ve had kids in college the past 5 years and TV is barely a thing. If they watch anything it’s anime, and a lot of that is on their phones and laptops. Now obviously college kids are a distinct group, but even I’m hardly ever on my PC anymore, I can do everything on my phone or tablet. Not saying TVs are all going away, but they are losing focus.
Cable tv is all but dead, everything is moving to streaming. And even internet is slowly moving to wireless. So why have a sedentary box on a sedentary display when the younger generation are just consuming everything on the go?
Xbox Prime and PS6 may be the last purely home consoles. In another 6 years handheld power should be enough to output to bigger screens. All Switches from there on out. And MS may make one.
Peter Moore obviously hasn't been perusing Twitter, Reddit, ResetEra or YouTube comments recently as it seems there are more fanboys than ever.
@SMJ @EddieGallad Why put the blame at Peter Moore? It seems clear Sega America were trying to get Sega to change their ways to compete and stay relevant but Sega Japan wouldn't allow it.
Why Peter Moore once told Yuji Naka to F*c*k off!
Obviously this is just his side of the story but it's an interesting read. But other people who were at Sega at the time have said similar things in the past. Sega Japan just didn't want to adapt with the times and got left behind. If anyone's to blame I believe it's them.
"He explained that he believes the trillion-dollar titan’s true goal is to stream games to whatever screen you own, as evidenced by its ‘This Is an Xbox’ marketing campaign."
The true goal is subscriptions, of course. Used to be "TV TV TV!" but now its "Sub Sub Sub"!
I don't believe that M$ will be producing a console similar to what Sony will offer with its PS6.
They will perhaps offer licensed products with the xbox-branding where they are not alone with the financial risk and it is more safe, because if you fuel the narrative of a console war it is a big letdown to have to declare yourself the loser - which they only did as part of a new strategy.
I could also see them build a premium PC-like device or handheld console, but I don't think they'll see a console 'box' as being a good idea. I anticipate that they can either fire or pivot their hardware-focused workforce into collabs with other companies. Either way, reductions in hardware development and logistics are probably coming even though they have endless money to be loyal to their workforce.
@Oram77 Exactly!
Say “ex-Xbox boss” five times fast…😂
@EfYI Licensed hardware would be interesting, and something not seen since the 3DO days.
It's bad for consumers without competition Sony can literally do whatever they want
Tbf I'm pretty old but the so called Console Wars have always been a big part of gaming and rightly so. I'm kinda agnostic because I generally buy all consoles but I definitely have my favourites and enjoy that od fashioned passion and tribalism. As with most things these days what we have is a watered down version were many are just happy to have a box under their telly that plays everything. It's all so dull
@sanderson72 On the surface it seems mad, but in reality it was their only option. They had already fallen so far behind that a comeback would have taken a miracle. Their output in recent years has come on leaps and bounds and its still having no impact. Outside of America Xbox just isn't that important so swapping to a multiplatorm model simply makes the most sense.
I think we are starting to see the impact of a less competitive market.
Nintendo operates in its own space and Xbox hasn't been a threat since a few years after PS4 launch.
The PS5 generation has been a massive disappointment overall. Sure there are some AMAZING games, but it really pales in comparison to PS3 where Sony had to compete in the hardcore console space against Xbox and casual space against the Wii.
Sure game development times and budgets and live service chase is making things worse. But we're just not getting a diverse experience anymore. And that started in PS4 era.
@Dampsponge
Of course having competition is the best option, but having no competition is actually better than having a competitor in paper only like we have right now.
When you have no competition you face the prospect of people simply not buying your product, so you actually strive to make better products, when you have a competitor in paper only you can get away with lots of thing because the only options are the clearly inferior product and your own product.
Case in point, just look at Nvidia over the years.
You can pinpoint the times where they had competition, the times they didn't have and the times where they had competiton in paper only.
@themightyant yes I don’t think he was directly to blame.
I believe the Dreamcast was ultimately killed by smart/dishonest (depending on your point of view) PR by Sony who pushed outright lies about the potential of their upcoming PS2.
Realistic hair and water being laughable examples.
Many consumers chose to hold off and wait for PS2. A lot of my friends did at the time, and I suppose a minor factor in the back of their minds was the 32x/MegaCD rug pull, but that was not the deciding factor.
Sony had a strong rep with PS1 and people believed their marketing spin. It took the Killzone bullshot scandal before people woke up, smelt the coffee and got a bit more cautious with Sony’s claims.
I do miss having a reason to own all three brands; now all you need is just a PS and Nintendo & if you have a PC , really just PC/Nintendo. I’ll always be a console gamer at heart but the landscape of gaming is just so weird right now , for better or worse i don’t even know anymore
The PS5 generation has been the most disappointing since I got a PS1 in 1996. Lacking communication, lack of 3rd party controller support, endless remakes and sequels and reduced output of 1st party games each year.
He didn't complain when he caused sega to become a publisher. I guess he's salty he didn't cause Microsoft to be one to
There are no console wars now, xbox has gone 3rd party, sony now port their 1st party games to pc, nintendo still have exclusive but you can't have war where there's only one participant 😅
People seem to have right issues with game subscriptions, but some are the same that have Netflix, Disney and Amazon prime subscriptions.
I currently have GPU at the old rate £11.99 per month until March 2027.
If we go from the back end of last year 2024 since Microsoft have started producing better I’ve had Indy, COD, Avowed.
About to get Atomfall, south of midnight then Doom and that only takes us up to May. That’s not including the other odds and sods of AA games and things etc.
of course it’s the day one all Xbox studios releases that’s does it for me really. I can then play anywhere and even stream if I wished, but I don’t.
You just can’t beat the value of GPU now the games are finally arriving.
Until you get into and really try you don’t get it, but when you do and after a while the games and all types just keep coming, and it seems dam great with the day one releases.
It was kind of fun for awhile, at least to me. I didn’t take it seriously, and thought that the competition was good for gamers.
@darylb24 I’d add “reduced first party output exacerbated by a misguided focus on live service games”
@rjejr Nah. The market for consoles continues to grow. The PS5 is on pace to outsell the PS4. The market for consoles is doing the opposite of shrinking. I don't think consoles are going away anytime soon.
Tell me about it. Xbox shills have given up so much they are doubling down on the "exclusives don't matter" and "exclusives are were always a bad idea anyway"........... and then NEVER bring up Nintendo in these arguments whatsoever, who triple down on bringing nothing to PC.
The arguments are solely fueled by PlayStation hatred and nothing more...... as was always the case in anything they ever did and pivot and change the goal posts to.
@Ultimapunch Don't waste your breath. Xbox consoles are DONE, series x can't be bought anymore in thousands of stores across the world in every continent and country. But these clowns will die on that hill claiming that PlayStation are in the exact same position as Xbox right now, saying ALL console gaming is dead.......... while, like I said above, REFUSING to talk about Nintendo and how they are still 100% exclusive and going after PC gamers stealing their games.
But the console war still rages on. After 5 consoles PS is sitting at over 530 million sold and Nintendo around 430 million after 8 consoles. Just because Xbox fizzled out around 180 million after 5 consoles doesn't mean "all console gaming is dead" lol. And an under performing style Steam deck like handheld next gen will change NOTHING for Xbox.
@Ultimapunch
“The market for consoles continues to grow.”
“The PS5 is on pace to outsell the PS4.”
You do realize “the market for consoles” is more than just Sony, right? Unless you are saying the Xbox Series X/S has sold more than the Xbox One, or the PS5 has sold more than the PS4 be enough to make up the difference between lost from Series X/S to One? Switch has sold more than the Wii U, by a lot, which gets back to my point of portables instead of home consoles. The Switch Lite doesn’t even have TV out.
So I’m sorry but I’m going to need to see some actual numbers if you want to convince anyone that the “console market” is growing. 🤷🏻♂️
But........ but............... "da cloud".
I hate that there will be no real competition for Sony apart from Nintendo who always do their own thing. It was competition that drive creativity of game production.
The console wars have lost their edge when Microsoft announced the Xbox One at E3. It’s been a constant decline since.
@CupidStunt remember 6th generation when it was PS2 vs Xbox vs GameCube vs Dreamcast ? all 4 consoles had bangers and reasons to get one. now gaming is just Playstation mostly
@nomither6 PlayStation and Nintendo. I am sure there will be some amazing games on Switch 2.
@CupidStunt i don’t really see nintendo as a direct competitor in the home console space imo. Sure it’ll have great games , but it won’t be the main third party machine for most ppl
@nomither6 Nintendo doing its own thing since the Wii.
They cracked the key to modern game development gens ago: DON'T CHASE GRAPHICS, AAA and AAAA IS UNSUSTAINABLE.
And tbh we are at a moment in time when GFX are really good enough and devs should be focusing more on gameplay systems and mechanics, AI, physics, I feel like these took a back seat since the late PS3-PS4 years.
The things you could we with AI know. Somebody give Warren Spector the budget for this one block RPG now!
A few years back I took him in my taxi over to Anfield as he was the chairman at the time , really nice bloke and had a great chat about gaming and LFC a passion we both shared .
As he delivered us the Premier League title that year he is thought of fondly around these parts . ( Well at least by 2/3rds of Merseyside! )
@rjejr Thank god they dont have MS branded PC. The only way to play on PC is with GOG.
If we see streaming, a Xbox as if it's the 3DO 'whoever wants to make hardware like they license out Windows' then sure I guess. Xbox is just a YT/CD/Soundcloud (not Spotify Sony) or whatever apps I think a console can use of MS store apps), or back compat. Xbox hasn't offered games for me to care about yet variety. Sony hasn't offered enough variety and the ones that are suck.
But to me it's just so much about money and making the most dull looking to play games as possible. I haven't cared at all so to me it's just watching what happens and buying up none of it. XD
Nintendo continuing with the 'gameplay/environments to sell players on games, gimmicks to sell to people, software or hardware like marketing/advertising always used to do' no graphics and the most generic worlds ever understood by people with the most boring game design that isn't imaginative in the slightest.
Nintendo focusing on gameplay/console gimmicks is why I buy their hardware now yet never used to. PS/Xbox just haven't convinced me in years now. I am glad I bought up Wii U, 3DS, Switch and ignored the PS5/Series.
Give me games with the most strangest but family friendly or dark but fair gameplay ideas and worlds. I'll gladly take Pikmin strategy or Splatoon mix of simple but worth mastering, or otherwise out there and their niche IPs great ideas too, on occasion (Another Code is a fair game but still kind of Sony bland how they converted it but I wanted to support the IP even if I'd have preferred how the originals were).
Tacitcs or hack n slashes are easy to get. Puzzle games as well.
The games I seek aren't graphically intensive and focus on gameplay anyway so to me Switch has been great. Just like PS1/PSP or PS2 era games just a bit different but good enough to still intrigue just not as much as those older eras did.
Still a kind of boring console at times with it's gimmicks compared to Wii U or other Sony/Nintendo put out and Xbox hasn't done anything exciting since 2013 with Impulse Triggers but otherwise eh. For my 'gameplay' focused mindset Switch is great to have the IPs I want and game design I want.
Nintendo annoyed me with Pikmin 4 and it's padding/rule changes but eh most of their other IPs haven't bugged me that much yet and third parties Im buying as the only other things anyways. Not the PS/Xbox third parties I find mostly boring anyway and make the same graphics/story focus and gameplay is done to death boring.
No point in me even thinking of buying an Xbox now since pretty much all the exclusives are coming to the PS5, which I use almost daily. I mostly use my Xbox One S for backward compatibility, Rare Replay, Sea of Thieves, and Zoo Tycoon.
Xbox lost the console war the moment xbox chose games pass over hardware sales. Can only blame themselves. Ps6 will probably start at $1000 because of no competition
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